In 2012, the "Cité de la Mode et du Design"—an ultrahip cultural complex, housing The French Institute of Fashion, a fashion school, an exhibition hall, shops, bars and restaurants— opened in a transformed Seine-side industrial warehouse called "les Docks en Seine". From the very beginning, this project was financially supported by The City of Paris and the Caisse des Dépôts et Consignations (Deposits and Consignment Fund); it had great commercial potential because of its architecturally futuristic vision and the presence of the French fashion Institute. However, because of the 2008 economic crisis, and the location not yet being on the map, there were not many buyers or investors interested in the project.
That is why URBANTECH got involved in the "Cité de la Mode et du Design" project in 2010 -- to act as a consultant in charge of finding owners for the three restaurants originally planned to be part of the complex. In the spring of 2012 these three restaurants -- the Wanderlust, the Nüba and the Moon Roof – opened successfully within the "City de la Mode et du Design", at the Docks. In the spring of 2013, URBANTECH got even more involved and became the proud owner of a second MOB restaurant in Paris. After teaming up with the Wanderlust restaurant, URBANTECH has new duties: it is in charge of 1) managing the steering committee to develop the remaining empty spaces at the Docks; 2) welcoming new businesses; and 3) putting the final touch to the ambitious project, "La Cité de la Mode et du Design".
Cité de la Mode et du design